writing
Yamas opens on Mill Street, brings a taste of Old Town to Orono
"Yamas has officially relocated from Old Town to Mill Street in Orono, occupying the space that formerly housed The Roost. They officially opened their doors at their new location on Saturday, Dec. 28, only three months after the closing of the original location at Main Street in Old Town, due to the damages brought on by a structure fire."
L.L. Bean Marketing Strategy
This is a semester-long group project for my marketing class. We were tasked with doing a full marketing analysis and strategy proposal for a company of our choice, and had to complete several major sections of the analysis divided amongst the four of us. My work consists of the following sections:
• Benchmarking - The North Face (p. 7)
• Opportunities (p. 14)
• Problem-Opportunity Statement (p. 19)
• Psychographic Segmentation (p. 28)
• Integrated Promotional Strategy (p. 47)
• Cover page design & formatting